Content is the base of any business nowadays. Even when you are running an offline business, the content promotion is required to reach out to your audience. This promotion does not only include introducing your product to the new users or customers but also to retain the old ones. These promotions can be in the form of newsletters, emails and feeds.

In today’s age, even a consumer can miss out on your business update. Checking multiple social networking  posts and feeds sound time consuming to many. However, the Email marketing still works great. It has been found the most of the consumers, users and visitors rely a lot on their email inbox for daily updates.  It has got the potential to convey media, entertainment and news on weekly or daily basis. A large section of the online traffic on your website comes through your email subscribers.  While the idea sounds fantastic, the backend is quite complicated. Managing multiple email structures, hierarchy, tracking email replies and traffic generated through it seems little intimidating especially when you have less resources.

For all such email management tasks, the requirement of sufficient amount of employees is natural. Hiring them introduces another set of tasks called employee management. What if I tell you  that an email job scheduling can help you achieve all this without including much of hassles and saving a lot of money.

You must have noticed that whenever you subscribe or sign up on any online platform, you instantly receive a welcome email. It is quite obvious that no employee drafts the email for each sign up but it is an automatically processed action. The email scheduling is all about it. With an email scheduler, you can set various priorities, actions and triggers associated with email sending, receiving, auto replying and archiving, etc.

Now, while a user or a customer signup or subscribe to your weekly newsletter, it is understandable that  an email automation software can easily do that too. All you need to do is to keep the newsletter prepared and trigger an action in advance. As soon as it reaches the predefined time, the email is triggered to all the subscribers and users of your website.

You can easily filter out your inactive users or try to re engage them through offers, promotional discounts and other marketing strategies. The automation creates a trigger that helps to send such bulk emails to large number of users and get them involved.